We revamped Pestbusters East Kent’s website, boosting traffic and conversions with a responsive design and enhanced local SEO.
Pestbusters East Kent approached us to revamp their online presence with a goal to increase website traffic, generate new enquiries, and provide a better user experience, all while maintaining and enhancing their SEO rankings. The previous site was outdated, poorly designed, and lacked proper maintenance, leading to a subpar user experience and missed business opportunities.
Client
Pestbusters East Kent
Project
Website Rebuild
Industry
Pest Control
Location
Kent
The challenge
The old website was built using a generic template by a local company, with little regard for design or UX best practices. As a result, the site struggled to deliver the required results. Key issues included:
- Outdated design that no longer aligned with the brand or industry standards
- Poor responsiveness, meaning it didn’t adapt well to mobile devices.
- Limited functionality with contact details that were static, not tailored to user needs.
- Lack of ongoing maintenance, leading to outdated content and missed opportunities for SEO improvement.
Pestbusters East Kent needed a website that could drive traffic, engage visitors, and convert them into clients, all while keeping SEO performance intact.
Our solution
We delivered a complete website overhaul that addressed both the user experience and technical aspects, transforming the online presence of Pestbusters East Kent.
- Responsive Design: A fully responsive, mobile-first design that provides an optimal viewing experience on any device. The website looks modern and professional across smartphones, tablets, and desktops.
- Dynamic Contact Information: We implemented dynamic contact fields that adjust depending on the services the user is interested in, making it easier for potential customers to get in touch directly.
- Local SEO Optimization: The site features custom fields that target local SEO, ensuring it ranks better in search results and helps Pestbusters East Kent reach its local audience more effectively.
- Engaging Visuals: The homepage features a full-screen video of the client in action, showcasing their services and expertise in a highly engaging format that speaks directly to their audience.
- Improved UI/UX: A complete redesign focused on user experience, including better navigation, improved accessibility, and streamlined content to guide users toward conversion.
- Tech Stack: We used Headless WordPress for the backend to make content management seamless, combined with a Next.js front-end to deliver lightning-fast page load speeds. The website is fully optimized with cache mechanisms and integrates with Google Analytics and Google Search Console for ongoing performance tracking.
The results
Since launching the new website, Pestbusters East Kent has experienced significant improvements in both traffic and user engagement:
- Traffic Increase: Impressions have grown from 20,000 to 41,000, doubling the visibility of their services online.
- Improved Conversions: The modern, user-friendly design has contributed to more enquiries and greater agency turnaround, streamlining lead generation and sales.
- SEO Success: The site has been optimized to enhance search engine rankings, driving more organic traffic from local searches.
Bryter Digital completely transformed our online presence. The new website is not only visually appealing but also works hard to generate enquiries and help us connect with more customers. We're thrilled with the results!
Increase in organic traffic since launch.
Ongoing support and future plans
We continue to host and maintain the website, ensuring that it remains up-to-date with fresh content and blog posts. The site is fully scalable to accommodate future growth and additional features, allowing Pestbusters East Kent to expand its online presence as their business grows.
